E-Commerce Live

Bugaboo’s eCommerce Strategy to Grow to the Next Level

10:40 30 minutes presentation Stage 5

Bugaboo, best known for its innovative strollers, launched their own revolutionary Bugaboo Boxer luggage system to serve the modern traveler. Learn from Ronald van Drunen, ‎Director e-business at Bugaboo, about how Bugaboo’s quest for growth is driven by a new online-only strategy that matches the innovation of its products. Understand how the ‘global’ strategy combines the best of its proven global go-to-market success and nuances of local markets to deliver a fully tailored online shopping, marketing and service journey.

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