E-Commerce Live

Commerce Technology of the Past Stifles Marketing Organizations of the Future

12:00 30 minutes presentation Stage 1

Marketers are responsible for building relationships with end-customers, yet most rely on IT to reach those customers. As consumer expectations and technology changes, marketers need to be even more responsive to customers, without needing to engage IT. To keep up with this new age, commerce platforms need to offer their functionality (orders, carts, inventory, etc) as discrete API-based services that are consumed by various user interfaces and marketing technology.

Gelijktijdige sessies