E-Commerce Live

Designing for Time & Conversion

16:00 30 minutes presentation Stage 2

What do Walt Disney World, airports and magicians have in common? They all build illusions that make us feel good. The same goes for performance, as your brain decides what is fast and what is not, often ignoring the absolute numbers we measure and rely on. This talk explores the psychology of time, how to measure user timings right and how to use site speed to create more conversions.

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