Every Product Tells a Story – customer experience always wins
With the arrival of the internet and the smartphone, the positioning and buying behavior from the late 1990’s has changed drastically. In 2017 we do not see much difference between B2B and B2C, though many organizations still approach their consumers from different perspective. At InRiver we prefer to talk about H2H: “Human 2 Human”, because the person who orders clothes on their tablet Sunday evening expect the same convenience and user experience, when they in their profession, on Monday makes purchases for their company. Every product tells a story – by providing accessible and comprehensive content for all your touch-points at all times, you can win the customer in the decision-making moment.