E-Commerce Live

Generate Measurable Returns on Your Customer Experience Investment

16:00 30 minutes workshop Stage 6

Through a case study about Staples, a leading global retailer, we take a look at what has been successful in the pursuit of optimizing the digital customer experience.  Components like organizational and team structure, alignment of goals and metrics, and culture around experimentation are all key parts of the story. Whether you are early on in your optimization journey, or already have much experience, come find out what it takes to succeed at a scaling an online business that has adopted a model to drive innovation and continuous improvement.

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