E-Commerce Live

Leveling up your email marketing with Klaviyo

13:40 25 minutes presentation Roundtable 20
Phil Greenwood Klaviyo

Klaviyo helps e-commerce businesses own their marketing by enabling them to store all customer data in the same system that delivers experiences to customers, allows new experiments and helps them to grow faster in ways they control. During this roundtable, we’ll discuss how brands can drive 30%+ revenue via automated email marketing. We’ll cover ideas for growing your subscriber base, leverage segmentation, automations and flows. Expect advanced email marketing use cases involving additional data sources ensuring you send the right messages at the right time.

Phil Greenwood

Phil Greenwood

Klaviyo

Phil has been with Klaviyo since 2018 and has seen the team grow from ~100 people in Boston to over 1700 globally. As a Team Lead for Klaviyo’s Agency Partner Program, he works with a rockstar team to maximize ‘owned marketing’ channels for e-commerce brands. When Phil is not catching up with partners about all things ecommerce – he loves spending time hiking, golfing, reading, DIY-ing and taking his Corgi-cross Baloo out for walks in South London.

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