E-Commerce Live

PIM as a Keystone for Headless Commerce

11:20 25 minutes roundtable Roundtable 26
Jordy Brandenburg Akeneo

As organizations accelerate their digital transformation efforts and pivot to or add new omnichannel business models, they look to re-architecting or replatforming their current commerce stack. Before they do, they need to consider the keystone to their commerce architecture: PIM. No matter what they add or change to the commerce stack, high-quality and trustworthy product information is the required foundation for success. As digital transformation initiatives accelerate and the expectations from them are greater, emphasizing and prioritizing the commerce platform without first establishing a strong product foundation with the right technology, people and processes in place, only risks delaying or hampering commerce growth and success.

Jordy Brandenburg

Jordy Brandenburg


Jordy is a specialist in digital transformation with the experience to help organisations of all sizes adapt to new business processes and software with a hands-on approach. Prior to joining Akeneo in 2020, Jordy worked as a Solution Architect for a System Integrator focused on all things Open Source covering PIM (PXM), Ecommerce, ERP, CMS and integration architecture. With a wide-range knowledge in different platforms, he has helped Enterprise and SMB organisations create Omnichannel and Microservice based solutions.

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