PIM as a Keystone for Headless Commerce

As organizations accelerate their digital transformation efforts and pivot to or add new omnichannel business models, they look to re-architecting or replatforming their current commerce stack. Before they do, they need to consider the keystone to their commerce architecture: PIM. No matter what they add or change to the commerce stack, high-quality and trustworthy product information is the required foundation for success. As digital transformation initiatives accelerate and the expectations from them are greater, emphasizing and prioritizing the commerce platform without first establishing a strong product foundation with the right technology, people and processes in place, only risks delaying or hampering commerce growth and success.