E-Commerce Live

The importance of 1ste party data for marketing

14:20 25 minutes Roundtable 24
Weiwei Liu-Schröder Google
Weiwei Liu-Schröder

Weiwei Liu-Schröder


Weiwei is a data & measurement lead with years of experience working with Web Analytics and Online Marketing across multiple regions in Europe and Asia. Currently based in Amsterdam, she advises on privacy-centric measurement foundations and 1st party data infrastructure with a focus on Google Analytics. She is a member of the VIA Nederland (formerly IAB NL) task force Data & Technology since 2021.

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