Amazon: threat or opportunity? How to win on Amazon
Amazon changed the world of Retail and the expectations of consumers. Amazon Services are permanently evolving and challenges B2B and B2C organisations everywhere, including the Netherlands. Much more than a simple sales channel, Amazon is a marketing channel and an advertising agency with multiple formats. Amazon expects you to understand how to convert consumer expectations into sales, by combining Marketing Know-how, big data analyses with sales and pricing strategy. Discover through to practical case studies how other organisations dealt with these challenges.