E-Commerce Live

Bridge the gap between online and offline

30 minutes presentation
Birgit Boing Google

Shopping journeys are no longer just online or offline – journeys are becoming more complex, longer and less predictable. Why bridge the gap between on and offline? We learned that companies that are able to personalize the customer experience across physical and digital channels can achieve a 5 to 15 percent revenue increase. What steps can you take as a marketer and what to learn from others in the global industry.

Birgit Boing

Birgit Boing


Birgit Boing is a sociologist at the intersection of Marketing & Technology, working as a Measurement Specialist at Google Amsterdam. Her goal is to drive best-in-class Omnichannel capabilities to amplify the impact of integrated marketing.