E-Commerce Live

“Data, Data, Data, I can not make my bricks without clay!”

16:40 30 minutes presentation Stage 1
Dan Saunders Stanley Black and Decker

A lot of people don’t know what to do with their data.

I will break down how data should feed all aspects of marketing and show the step-by-step actions I take to make sure all marketing, from TV, radio, search and email, are all feeding into each other, and how you can use them in Google against Amazon and vice versa!

Dan Saunders

Dan Saunders

Stanley Black and Decker

Within SBD I plan and execute local market Ecommerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers. Utilizing analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and Effectively contributes to SEO, PPC and CRO optimization.

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