E-commerce tomorrow and how to stay close to your customer
It has become increasingly difficult for retailers and brands alike to achieve good Customer-Acquisition-Costs or Customer-Lifetime-Values via traditional touchpoints, such as desktop shop or offline stores. Personalization Marketing and front-end innovations such as bots or voice technology seem to be the next big thing. They promise high customer excitement and useful addition to traditional online channels able to cover the entire customer journey. Peter van der Heijden from Pets Place and Spryker CEO Boris Lokschin explain why it is worth looking into these technologies and how these help deliver the competitive edge.