E-Commerce Live

E-commerce tomorrow and how to stay close to your customer

11:20 30 minutes presentation Stage 3
Boris Lokschin Spryker SystemsPeter van der Heijden Pets Place

It has become increasingly difficult for retailers and brands alike to achieve good Customer-Acquisition-Costs or Customer-Lifetime-Values via traditional touchpoints, such as desktop shop or offline stores. Personalization Marketing and front-end innovations such as bots or voice technology seem to be the next big thing. They promise high customer excitement and useful addition to traditional online channels able to cover the entire customer journey. Peter van der Heijden from Pets Place and Spryker CEO Boris Lokschin explain why it is worth looking into these technologies and how these help deliver the competitive edge.

Boris Lokschin

Boris Lokschin

Spryker Systems

Boris Lokschin is CEO of Spryker Systems. He oversees the strategic development of the company and its core product – the Spryker Commerce OS. Prior to Spryker, Boris founded companies in the digital industry, such as Symmetrics and became a member of the e-commerce board of global operating agency group CGI, where he led a strong team across international locations and supported 100+ European e-commerce projects including Zalando, Mars, Tengelmann and Planet Sports. As an e-commerce expert Boris is a frequent speaker and shares his insights at industry events.

Peter van der Heijden

Peter van der Heijden

Pets Place

Peter van der Heijden is an early adopter of the internet while working for easyJet in 1999. He likes to challenge connections with the objective to get better results. In the last 15 years he built a broad experience in (digital) marketing strategy and execution. He worked (also interim marketing roles) with major customers to realize their marketing strategy, including easyJet, OHRA, OTTO, Vodafone, Delta Lloyd, Pfizer, Laser (BNP Paribas), Wegener, Aegon, Manutan, Pets Place and many ambitious start-ups.

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