E-Commerce Live

Elevate conversational engagement with Freshworks & WhatsApp

10:40 30 minutes presentation Stage 7
Lori Spruijt WhatsAppDon van der Does Freshworks

Are you struggling to keep up with customer expectations? Can you service your customers on their preferred means of communication?

Buying and selling experiences are slowly getting commoditized, and brands realize the need to differentiate based on connected customer and employee experiences. Today, messaging is how people and businesses want to communicate and get business done.

So jump on the bandwagon with Freshworks & WhatsApp to improve customer experience by enabling smarter conversations.

Lori Spruijt

Lori Spruijt


With a background in (digital) marketing and driving the ads business of Meta, Lori currently focuses on business messaging. In her role she collaborates closely with WhatsApp partners in EMEA. She focuses on enabling valuable conversations across the customer journey for businesses. She’s looking forward to discussing how businesses can improve their customer relationships on WhatsApp.

Don van der Does

Don van der Does


With over a decade of experience in result driven sales, Don is known for developing high-quality relationships in fast-evolving markets and is motivated to teach and share his experiences with others. Having worked for international companies in various roles, Don is very passionate about helping organizations move their businesses forward. He joined Freshworks in 2019 and has since played a crucial role in the growth and the development of the company in the Benelux, Nordics and Emerging Markets.

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