E-Commerce Live

Embracing change: Navigating an ever-evolving commerce landscape, turning opportunities into profit

11:20 30 minutes presentation Stage 2
Benjamin Lang Shopify

Facing macroeconomic changes, privacy shifts and an ever-evolving technology landscape, Benjamin Lang, Head of Northern European Partnerships at Shopify, presents how Shopify is helping merchants turn challenges into opportunities. Shopify will explore the different tools and pathways so that merchants can find and connect with their customers, wherever they are.

Benjamin Lang

Benjamin Lang


Benjamin Lang is Shopify’s Head of Northern Europe, overseeing the company’s growth in Northern Europe with a focus on Benelux, the Nordics and the UK & Ireland. Joining Shopify in 2022, Benjamin leads a team across the region that seeks to expand Shopify’s footprint through its partner ecosystem, with a resolute focus on supporting merchant growth for businesses of all sizes on the platform. 

Based is Amsterdam since 2016, Benjamin has years of experience with leadership roles at several renowned companies in the tech and telecom industries. These include ad tech company The Next Ad, Bouygues Telecom and launching and scaling Dutch startup Mollie in the French market where he oversaw 300%+ annual growth during his tenure.  

An Olympian for the French national rowing team at Rio 2016, Benjamin is a decorated athlete with valuable experiences from elite-level sport that he applies to business and leadership.

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