E-Commerce Live

From local to global: 5 insights that help you master International expansion.

11:20 30 minutes presentation Stage 7
Evelien Knippers Adwise - Your Digital BrainRochita Dua Google

Do you want to expand your business globally? Together with Google’s International Growth team we will discuss the latest global trends and opportunities. We will cover a range of topics including the impact of AI, branding versus performance, and critical decisions involved in your entry strategy. Learn from the journey of an international scale-up, and gain valuable insights to help take your business to the next level on a global stage.

Evelien Knippers

Evelien Knippers

Adwise - Your Digital Brain

Evelien Knippers is an Account Director and Specialty Lead of International Growth at Adwise. With a focus on strategic advice, she helps companies expand their global presence. Evelien’s knowledge and experience make her a valuable partner for companies seeking international growth.

Rochita Dua

Rochita Dua

Google

Rochita Dua has 9 years of global experience in partnering with media agencies and brands in building a best in class digital and operations strategy at Google. She is a Forbes 30U30 for Media and Marketing in Europe and part of the founding team of the International Growth Agency Program at Google HQ.

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