How E-Commerce Marketers can Deliver Improved Performance and Profitability
E-commerce marketers are on the edge of a significant shift. Ad channels are becoming less effective, traditional SaaS technologies aren’t keeping up with needs, third-party cookies will soon be history, and budgets are getting slashed. The changing landscape means the pressure is on to invest in the right solutions and deliver profitability.
Richard Jones, CRO at Wunder, will highlight the biggest challenges CMOs currently face, how they’re allocating their budgets with new constraints, and what they can do to improve performance and drive revenue for their organizations.