E-Commerce Live

How Rivièra Maison replicates their optimal in-store experiences online

14:40 30 minutes roundtable Stage 7
Ruggero Loda Rivièra MaisonTomas Poot Insider

Providing the same great customer experience online as in-store and drive conversions, that was the challenge of Rivièra Maison mid 2020, when the focus was mainly online due to the fact the stores were closed. The company realized that they were limited in executing improvements, optimizations and carrying out A/B tests across their digital channels, with their previous in-house team and tech stack. Rivièra Maison needed a solution that would solve this problem, so they approached Growth Management Platform Insider.

Enhanced revenue generation and Conversion Rate uplift were two key factors driving their decision to start working with Insider. Rivièra Maison wanted to use Insider to deliver a best-in-class online customer experience, that is as successful as and an extension to their exceptional instore service. 

The last one and a half years, Insider actively engaged with the Rivièra Maison team, helping them to identify the best features for their business needs. 

During this presentation we will tell you about the learnings and successes of the partnership between Rivièra Maison and Insider. We will share best practices and examples of how to use personalization, A/B testing and optimization to reach your business goals.

Ruggero Loda

Ruggero Loda

Rivièra Maison

Ruggero Loda is Head of Ecommerce at Rivièra Maison, leading Dutch brand of Furniture and Home Accessories. Ruggero holds more than 12 years of experience in eCommerce, having worked for companies such as Dell and Toms.
At Rivièra Maison, he is responsible for growing the eCommerce revenue and the share of digital sales, helping to transform Rivièra Maison into a digital-first company.

Tomas Poot

Tomas Poot


Tomas Poot, is Senior Account Manager at Insider, a B2B SaaS company with a unique approach to multichannel orchestration. Tomas holds 7 years of experience in both AdTech and MarTech, working closely together with top eCommerce brands and helping them drive business results. Responsible for partnerships in the Benelux market, Tomas provides consultancy in maximizing growth through the Insider Growth Management Platform by aligning with key strategic objectives.

Gelijktijdige sessies