E-Commerce Live

How to work on consumer loyalty through a cashback strategy?

15:20 30 minutes presentation Stage 5
Arthur Bertho Rakuten

Keeping a consumer costs 7 times less than acquiring a new one. Learning to understand consumer behavior and drawing conclusions from it allows you to improve your sales strategy, and everyone wins: the salesperson, who increases his sales, and the consumer, whose buying experience is more pleasant. Our e-commerce experts will share with you the latest in terms of customer loyalty practices to increase your sales.

Arthur Bertho

Arthur Bertho


Arthur is responsible for business development at Rakuten France. For the past two and a half years, he has been working to help merchants open their e-shop on the platform and generate their first sales.

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