E-Commerce Live

Powerful Personalization: How O’Neill gets +40% of its revenue through Automated Email Flows

12:00 30 minutes presentation Stage 5
Priya Nayyar Patel KlaviyoMidge Hazewinkel Code

Automated email marketing is O’Neill’s most effective marketing channel, driving +40% of the brand’s revenue. In this keynote, Midge Hazewinkel, Head of Klaviyo Marketing at Code, and Priya Nayyar Patel,. Partner Success Manager at Klaviyo, will share how they helped O’Neill set up highly personalized automated email flows that get results. Drawing on real-world examples and extensive A/B testing, they’ll share the strategies that have proven to be most effective, as well as common pitfalls to avoid. You’ll walk away with actionable insights and a better understanding of how to set up personalized email marketing to drive significant growth for your business.

Priya Nayyar Patel

Priya Nayyar Patel

Klaviyo

Priya is an accomplished Senior Partner Success Manager with over 10 years of experience in the marketing automation space. She has worked with leading e-commerce brands and digital agencies in Europe. In her current role at Klaviyo, Priya is responsible for managing and nurturing relationships with Klaviyo’s most important digital partners in Europe, like Code. Priya’s deep understanding of the e-commerce industry, combined with her proven track record of delivering results for both agencies and clients, has positioned her as a trusted advisor and a go-to resource for agencies looking to grow and succeed.

Midge Hazewinkel

Midge Hazewinkel

Code

Code helps e-commerce brands realize a well-functioning Shopify (Plus) store, but also great results from automated email marketing. After building hundreds of high-performing email flows for e-commerce brands, Code became the first Klaviyo Elite Master Partner in the Benelux in 2022. Midge and his team of Email Marketers are now responsible for over 40 accounts across Europe. They know the strategies and benchmarks, understand what works in which industry, and how to get 30-50% of your revenue from automated email marketing. In the evenings, you will find Midge throughout the country as a stand-up comedian.

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