E-Commerce Live

Repair, Reuse, Reduce: Nudie Jeans and Customer Loyalty

10:00 30 minutes presentation Stage 7
Anna Risenfors Nudie JeansKevin Gelsi Nudie Jeans

Nudie Jeans is a Swedish denim brand that has made sustainability a core part of its business. By incentivizing circular activities through their loyalty and reuse programs, Nudie Jeans has a strong base of recurring customers. Find out more about how Nudie Jeans work with customer loyalty and circularity in their mission to create tomorrow’s vintage | sponsored by Voyado

Anna Risenfors

Anna Risenfors

Nudie Jeans

As the Customer Experience Manager, Anna have a deep understanding of our customers and their journey, and work closely with the business strategy to ensure the customers’ needs are met at every touchpoint, provide a seamless and exceptional customer experience throughout their journey with the brand.

Kevin Gelsi

Kevin Gelsi

Nudie Jeans

As Circular Product Manager, the purpose is to optimize the material use in all Nudie Jeans’ garments and finding their most resource efficient destinies. Kevin work with systemizing our product flows in the post-consumer phase, with a major focus on scaling up, and developing the Repair and Reuse activities.

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