Scaling e-commerce: Lessons learned from female leaders at Olaf Hussein, Kabrita & Stoov

14:40 30 minutes presentation Stage 1

Coen Fredriks Code Camilla Krogh Olaf HusseinCarolien Rijkse-Kamerling AusnutriaMarlot Bielschowskij Stoov

In this panel discussion, we invite female leaders from Olaf Hussein, Kabrita and Stoov to talk about e-commerce lessons they’ve learned. Expect an open conversation about topics that matter to brands on a journey to scale. From expanding across borders, to CX optimizations, building a loyal community and making future-proof E-Commerce platform decisions – the insights shared by this panel brought to you by Shopify Plus & Code will help you move forward.

Coen Fredriks

Code

Als E-Commerce Strateeg is Coen al 13+ jaar lang een bekend gezicht in de e-commerce industrie. Hij lanceert, schaalt en optimaliseert e-commerce voor merken met grote ambities en houdt ervan om uitdagingen op te lossen met digitale technologie. Afgelopen jaren was Coen verantwoordelijk voor de E-Commerce van WAHTS, zette hij eerder voor Frederique Constant een Aziatische, Europese en USA store op en adviseerde hij BOSKA om hun internationale B2B en B2C ambities te realiseren. Sinds 2021 begeleidt hij klanten van Code (een Shopify Plus agency) bij het optimaliseren en internationaal opschalen van hun e-commerce.

Camilla Krogh

Olaf Hussein

As the E-Commerce Manager of Dutch fashion brand Olaf Hussein, Camilla Krogh is driven to create value in a digital world. She has been working dedicatedly with a variety of digital marketing disciplines ever since the spark for e-commerce and digital marketing was lightened in her. Just like Olaf Hussein, her mission is to create connections, bring ideas to life, share experiences and challenge the norm.

Carolien Rijkse-Kamerling

Ausnutria

Carolien Rijkse-Kamerling has 15+ years of experience in online marketing, the last four years of which she was responsible for rolling out a global e-commerce ecosystem for Kabrita Goat Milk infant formula. The platform (Shopify Plus) is now used in Europe, the USA, Mexico, Middle East, and some Asian countries. Since 2020, Carolien also has been guiding the local markets in implementing and optimizing their local performance-based marketing strategy. And that’s when her heart really starts beating faster when optimizations on all online touchpoints lead to actual results.

Marlot Bielschowskij

Stoov

Meet Marlot Bielschowskij, the UX and CRO specialist at Stoov! With a passion for creating the best online shopping experiences, Marlot has spent years perfecting her skills in user experience and conversion rate optimization. She has a unique perspective, drawing from her background in consumer psychology and research, to create websites that are easy to use and visually pleasing. At Stoov, Marlot analyzes user data, conducts user research, and sets up A/B tests that improve the brand’s online conversion rates. Her dedication to continuous learning keeps her up-to-date with the latest trends and technologies in UX and CRO. PS: She used ChatGPT to write this bio.