E-Commerce Live

The Evolution of Persuasion in Commerce

14:40 30 minutes Stage 1
Stephen Hill Vaimo

From Aristotle to Amazon. Goods have been exchanged between people for thousands of years. What tactics have persisted and prevailed throughout the ages? Touching on the ancient Rome, the rise of consumer culture, ecommerce and the digital future. A journey through the ages of commerce.

Stephen Hill

Stephen Hill


Stephen Hill is the lead UK Strategist at Vaimo, with over 10 years experience working in ecommerce. Starting with Coca-Cola in Australia back in 2006, he’s now based in London helping clients grow with a data-driven approach. Having spent time on both the agency side and the client side, Stephen has a wealth of experience with ecommerce tactics and has worked with clients such as Dyson, L’Oréal, Helly Hansen, Agent Provocateur, Royal Academy of Arts, Slendertone, Fjällräven and Björn Borg.

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