The Open Road: How AGU chose to ride into better product management experience
The AGU company is greater than simply the AGU brand. In addition to our own products under the AGU name and that of our sister brands Cordo and Fastrider, AGU B.V. also takes care of the distribution of all sorts of bicycling products, often on the basis of exclusivity. AGU B.V. delivers nearly everything that is for sale and a bicycle shop, with the exception of the entire bicycle.With SKU’s rising AGU needed to prioritise their tech stack and put PIM at the forefront in order to orchestrate a better product experience across all their brands.