E-Commerce Live

The P2C transformation: Master commerce anarchy, realize your global potential

14:40 30 minutes presentation Stage 6
Emmett Malee Productsup

Businesses juggle more marketing and sales channels than ever before, forced to manage omnichannel processes with siloed technologies. To gain control over the increasingly complex paths connecting products and consumers, companies need to replace outdated approaches and completely rethink how they manage within the commerce ecosystem. This session will introduce a new strategy – product-to-consumer (P2C) management – and explore how companies can transform their operations to achieve their full global potential.

Emmett Malee

Emmett Malee


Emmett Malee is an account executive at Productsup, a P2C software company, where he helps retailers, brands, and manufacturers overcome their commerce obstacles by simplifying how they manage their product data. Since joining the company nearly three years ago, Emmett has expanded Productsup’s customer base and helped grow revenue in the EMEA market. He has also held previous technology sales roles at Huddle, Comprehend Systems, and Hanley & Co.

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