The P2C transformation: Master commerce anarchy, realize your global potential

Businesses juggle more marketing and sales channels than ever before, forced to manage omnichannel processes with siloed technologies. To gain control over the increasingly complex paths connecting products and consumers, companies need to replace outdated approaches and completely rethink how they manage within the commerce ecosystem. This session will introduce a new strategy – product-to-consumer (P2C) management – and explore how companies can transform their operations to achieve their full global potential.