E-Commerce Live

The Vaimo Playbook: Content & Commerce

15:20 30 minutes Stage 5
PJ Utsi Vaimo

What are the successful strategies and tactics in digital commerce when it comes to content? What works and what doesn’t? What are the winners doing? PJ will share some core beliefs and insights on how to drive success with content in digital commerce, based on long practical experience working with retailers, brands and manufacturers across Europe.

PJ Utsi

PJ Utsi


PJ Utsi is a Chief Creative Officer at Vaimo. He is the creative engine and digital evangelist and mostly orbits in and around the User Experience and Ecommerce Strategy fields. With omnichannel, mobile, content and commerce as favorite subjects, his focus is on driving success for key Vaimo clients.

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