Transforming your business model with a marketplace: A deep dive into the B2B marketplace strategy of Hygos
Global eCommerce sales grew 12% in 2021, but enterprise marketplaces grew even faster, achieving same-site sales growth of 25%. After a record 2020 this shows that marketplaces are not a temporary trend, but rather a fundamental shift in the ways consumers shop.
During this session we will dive into the reasons for this success and show how leading retailers can embrace the marketplace business model to boost their growth.