E-Commerce Live

Wish you a Speedy Discovery

10:40 30 minutes Stage 1
Vaishali Rajurkar AdidasViren Paul Adidas

Going beyond agility in design and development, how can we speed up product discovery in response to the ever-changing e-commerce landscape?

Vaishali Rajurkar

Vaishali Rajurkar

Adidas

Vaishali is an interdisciplinary designer currently working at Adidas Amsterdam office as one the lead designers for their digital platforms.

At Adidas, she is focused on designing people-centric but also data-informed digital experiences. 

Viren Paul

Viren Paul

Adidas

Having turned my lifelong quest to understand “Why do people do whatever they do?” to my profession is how I bring the drive to innovate every day at adidas. By constantly experimenting and attempting to understand changing consumer behaviors, I use shopper insights to elevate digital experiences. Data has been my good friend for long and I like to use it to dispel bias in all walks of life.

Gelijktijdige sessies