E-Commerce Live

Wish you a Speedy Discovery

30 minutes
Viren Paul Adidas

Going beyond agility in design and development, how can we speed up product discovery in response to the ever-changing e-commerce landscape?

Viren Paul

Viren Paul


Having turned my lifelong quest to understand “Why do people do whatever they do?” to my profession is how I bring the drive to innovate every day at adidas. By constantly experimenting and attempting to understand changing consumer behaviors, I use shopper insights to elevate digital experiences. Data has been my good friend for long and I like to use it to dispel bias in all walks of life.