E-Commerce Live

Dan Saunders

Stanley Black and Decker

Within SBD I plan and execute local market Ecommerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers. Utilizing analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and Effectively contributes to SEO, PPC and CRO optimization.