E-Commerce Live

Michel van Luijtelaar

Up Analytics

Michel worked at Google for thirteen years as a Measurement Specialist, supporting Google’s largest clients on measurement challenges. From London, he has done this role for both the Google Ads, Google Analytics and Google Marketing Platform side of business. The last years at Google Michel focused on Omnichannel challenges from Google’s Singapore office. Michel is passionate about Marketing Technology, Analytics, Omnichannel and Attribution, and always willing to share insights.