E-Commerce Live

Navigating rapid growth: Lessons learned from Alpinestars D2C journey

14:55 25 minutes roundtable Roundtable 5
Paola Perversi AlpinestarsLars Kristian Stråtveit AlpinestarsCoen Frederiks Code, a Shopify Plus agency

Since launching their D2C E-Commerce business on Shopify, Alpinestars has achieved remarkable international growth (x5). Join Paola Perversi (E-Commerce Buying and Merchandising Manager), Lars Kristian Stråtveit (Head of E-Commerce) and Coen Fredriks (E-Commerce Strategist at Code) for this roundtable session as they share the most valuable lessons learned from Alpinestars’ E-Commerce journey thus far. Together, we’ll dive into topics like creating an e-commerce roadmap, shaping roles & responsibilities, and defining what agility truly means when building an international E-Com business. An open setting to share experiences and answer any questions you might have. We’d love to see you there!

Paola Perversi

Paola Perversi

Alpinestars

Paola Perversi is an experienced merchandising and product professional with several years of global experience in the sports, fashion, and beauty industries. Passionate about constant improvement and new challenges, she transitioned from H&M to Alpinestars to make an impact on the company’s e-commerce growth.

Lars Kristian Stråtveit

Lars Kristian Stråtveit

Alpinestars

Lars Straatveit is a seasoned global digital leader with a knack for driving growth and innovation. With extensive experience at Nike and Telenor Group, he specializes in large-scale agile and digital transformations across diverse markets. Currently serving as Global Head of E-Commerce at Alpinestars, Lars is passionate about leveraging his expertise in e-commerce, digital marketing, and platform development to fuel success in the digital landscape.

Coen Frederiks

Coen Frederiks

Code, a Shopify Plus agency

For 15 years, Coen Fredriks has been a trusted e-commerce advisor for small, medium, and enterprise brands across regions and industries. He loves to dig into new challenges and solve them with modern technology. Since 2021, he has been part of Code, a Shopify-focused e-commerce agency that builds and scales e-commerce experiences for ambitious brands like Intersport, BOSKA, and Alpinestars.

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