E-Commerce Live

How to Boost Merchandiser & Admin Efficiency with GenAI

14:00 30 minutes presentation Stage 1
Mike Kolman SalesforceAlex Bucher Salesforce

Join us to explore how Generative AI is revolutionizing the e-commerce landscape. Discover how it enhances buyer experiences, empowers merchandisers, and boosts brand engagement. Learn to leverage AI in a trusted and secure manner for personalized shopper experiences, improved merchant and developer productivity, and faster innovation. Unleash the potential of AI to transform your commerce journey and achieve unparalleled success.

Mike Kolman

Mike Kolman

Salesforce

Mike Kolman is een Senior Product Marketing Manager met een passie voor digitale transformatie, technologie en duurzaamheid. Hij heeft vijf jaar lang gewerkt in solution engineering, sales- en productmarketing van ERP- en SCM- systemen voordat hij de overstap maakte naar e-commerce en Salesforce.

Alex Bucher

Alex Bucher

Salesforce

Alex  Bucher is a VP of Product Management, overseeing the B2C Commerce products of Salesforce Commerce Cloud. In his five years with Salesforce, Alex has been responsible for launching an enormous amount of features and functions in B2C Commerce and driving innovation across the platform.

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