E-Commerce Live

How to master your Welcome Series and Abandoned Checkout flows

14:40 30 minutes presentation Stage 4
Midge Hazewinkel Code, a Shopify Plus agency

In this session, Midge Hazewinkel delves into the crucial email flows that can make or break e-commerce success.

Namely the Welcome Series and the Abandoned Checkout flows. Midge guides you every step of the way and shares best practices, benchmarks and actionable insights, based on real-life examples from customers such as DOUXE, O’Neill, Agradi, SNURK and Alpinestars.

You’ll leave this session with practical insights and an email marketing framework straight from our clients’ playbook.

Midge Hazewinkel

Midge Hazewinkel

Code, a Shopify Plus agency

In the evenings, you will find Midge throughout the country as a stand-up comedian and during the day, he and his team at Code are crafting email marketing strategies for e-commerce brands. After building hundreds of high-performing email flows for e-commerce brands, Code became the first Klaviyo Elite Master Partner in the Benelux in 2022. Midge and his team of Email Marketers are now responsible for over 40 accounts across Europe. They know the strategies and benchmarks, understand what works in which industry, and how to bring in at least 30% of your revenue through automated email marketing.

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