E-Commerce Live

From chequered flag to checkout: Alpinestars’ fivefold e-commerce growth strategy

12:00 30 minutes presentation Stage 1
Paola Perversi AlpinestarsCoen Frederiks Code, a Shopify Plus agencyLars Kristian Stråtveit Alpinestars

How does Alpinestars, known for its groundbreaking products and partnerships with F1 and MotoGP athletes, translate its high-performance ethos into e-commerce?

Since the Q4 2024 launch of their D2C e-commerce business on Shopify, Alpinestars achieved a remarkable 5x growth within 10 months. Join us for a live session where Alpinestars takes you on their e-commerce journey so far.

Together, we’ll walk through essential pillars like shaping a strategic e-commerce roadmap, building an end-to-end e-commerce team, and, most importantly, what it means to create a truly agile e-commerce business.

Paola Perversi

Paola Perversi

Alpinestars

Paola Perversi is an experienced merchandising and product professional with several years of global experience in the sports, fashion, and beauty industries. Passionate about constant improvement and new challenges, she transitioned from H&M to Alpinestars to make an impact on the company’s e-commerce growth.

Coen Frederiks

Coen Frederiks

Code, a Shopify Plus agency

For 15 years, Coen Fredriks has been a trusted e-commerce advisor for small, medium, and enterprise brands across regions and industries. He loves to dig into new challenges and solve them with modern technology. Since 2021, he has been part of Code, a Shopify-focused e-commerce agency that builds and scales e-commerce experiences for ambitious brands like Intersport, BOSKA, and Alpinestars.

Lars Kristian Stråtveit

Lars Kristian Stråtveit

Alpinestars

Lars Straatveit is a seasoned global digital leader with a knack for driving growth and innovation. With extensive experience at Nike and Telenor Group, he specializes in large-scale agile and digital transformations across diverse markets. Currently serving as Global Head of E-Commerce at Alpinestars, Lars is passionate about leveraging his expertise in e-commerce, digital marketing, and platform development to fuel success in the digital landscape.

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