Lars Kristian Stråtveit

Alpinestars

Lars Straatveit is a seasoned global digital leader with a knack for driving growth and innovation. With extensive experience at Nike and Telenor Group, he specializes in large-scale agile and digital transformations across diverse markets. Currently serving as Global Head of E-Commerce at Alpinestars, Lars is passionate about leveraging his expertise in e-commerce, digital marketing, and platform development to fuel success in the digital landscape.