E-Commerce Live

The social revolution of e-commerce. Is your brand prepared?

10:00 30 minutes presentation Stage 2
Sophie Frères LiSA Social Commerce

By next year, almost one in every five global online purchases will be happening through social commerce. In the West, brands are looking at Social Media to lead the way. There are, however, many more ways in which brands can unlock the power of Social Commerce.

In this session, you will get a comprehensive overview of all social commerce formats and platforms. Sophie will teach you about the pros and cons of each platform. You will leave with a pragmatic framework to build a successful social commerce strategy for your brand.

Sophie Frères

Sophie Frères

LiSA Social Commerce

Sophie is the Co-Founder and CEO of LiSA and Guest Lecturer at Columbia University. She is on a mission to help brands and retailers make Social Commerce a scalable success in the West. Her passion for creating thrilling customer experiences based on innovative technologies stems from fifteen years of work experience in big-box (METRO Group) and luxury retail.

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