E-Commerce Live

Shopify’s vision for Unified Commerce: Shopping beyond Omnichannel

11:20 25 minutes roundtable Roundtable 5
Benjamin Lang Shopify

Physical and digital retail are no longer separate lanes of business. But, in today’s fluid retail landscape, simply syncing digital and physical channels isn’t enough.

Enter Unified Commerce, the leap beyond Omnichannel. Join this roundtable if you’d like to learn what Unified Commerce really means, get real-world examples of brands who get it right and understand what you can do to successfully implement a Unified Commerce strategy that produces both operational and customer experience business benefits.

Benjamin Lang

Benjamin Lang

Shopify

Benjamin Lang is Shopify’s Head of Northern Europe, overseeing the company’s growth in Northern Europe with a focus on Benelux, the Nordics and the UK & Ireland. Joining Shopify in 2022, Benjamin leads a team across the region that seeks to expand Shopify’s footprint through its partner ecosystem, with a resolute focus on supporting merchant growth for businesses of all sizes on the platform. 

Based is Amsterdam since 2016, Benjamin has years of experience with leadership roles at several renowned companies in the tech and telecom industries. These include ad tech company The Next Ad, Bouygues Telecom and launching and scaling Dutch startup Mollie in the French market where he oversaw 300%+ annual growth during his tenure.  

An Olympian for the French national rowing team at Rio 2016, Benjamin is a decorated athlete with valuable experiences from elite-level sport that he applies to business and leadership.

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