Better site personalization for e-commerce customers

According to Chris Breger we are hurtling towards a future where every shopper touch point comes with an expectation of personalisation. Google and Amazon have taught customers that the search bar is their portal to instant gratification – so can other businesses afford to not prioritise personalisation in their online strategy?

The Bloomreach roundtable sessions are here to help businesses understand and identify the role that personalisation plays in creating a more meaningful and engaging discovery journey for online shoppers.